top of page
Estrella Galicia is a well-known Spanish beer brand. Founded in 1906 in the city of A Coruña, in the Galicia region of Spain, the brewery is one of the oldest and most traditional in the country. Estrella Galicia is renowned for producing high-quality beers, including varieties like Estrella Galicia Especial, Estrella Galicia 0.0 (non-alcoholic), and other limited editions. The company values tradition and the quality of the ingredients used in its beers, making it highly appreciated by beer enthusiasts worldwide.
-----------------------------
Estrella Galicia is an iconic brand, a leader in alcohol-containing beer sales worldwide. It is present in over 75 countries, with more than 11 subsidiaries in 8 countries. In the Big Craft Global segment, the brewery holds the 3rd position, making it the fastest-growing in the world's TOP 40.
\brefing: We will highlight the quality, tradition, and heritage that are the keys to Estrella Galicia's success. Furthermore, we will emphasize that the brand is crossing borders with its exceptional taste. We will develop a brand positioning campaign with the concept "QUE CERVEJA," focused on creating a regionalized connection with the audience, emphasizing quality, tradition, and the unique experience of savoring a beer. We will celebrate the iconic character of the brand and its craft heritage, taking a creative approach and using local dialects. We believe that this strategy will further strengthen Estrella Galicia's position in the beer market, generating greater identification with consumers.
scroll
partiu campanha?
partiu campanha?
let's the campaign?
we have developed a panel that highlights the key elements related to Estrella Galicia, a beer of excellence and tradition. Using keywords such as quality, tradition, excellence, flavor, achievement, evolution, among others, and concepts of recognition, the panel portrays the brand through icons, texture, images, as well as moments of celebration and the connection among people who appreciate the beer. The semantic panel enables a comprehensive understanding of the theme and can assist in the development of communication, marketing, and brand positioning strategies.
our work aimed to capture the entire essence of the institution, emphasizing that Estrella Galicia is a beer of excellence that adapts to and delights diverse audiences across Brazil. Its history of success and unquestionable quality make it the perfect choice for special moments and celebrations, celebrating this journey of achievements in the country for 10 years with Brazilian flair.
and thus comes our manifesto
the result was the creation of a universe, a more interconnected language. Drawing inspiration from textures, objects, and figures, while working with the duality of colors to add a personal touch and a unique personality to our creatives. We aimed to connect with consumers through fluidity and graphic opposition.
-----------------------------
scroll
our strategies.
within the platforms where Estrella Galicia is present, we worked on a campaign to showcase an exciting Estrella Galicia!
\online: Our mission involved capturing attention and connecting with consumers through vibrant reels, posts, texts, and videos, all full of personality. We created a unique and contemporary experience, visually translating the impact of the beer on the body and mind. Every visual element we incorporated encapsulates this unique experience, reflecting the essence of Estrella Galicia in an innovative way. By bringing the sensory experience to life, we highlighted how the hundreds of millions of sensory cells on the tongue come into play, allowing you to savor the authentic taste of selected malt and Hallertau hops from Estrella Galicia.
\offline: We used our spaces and openings within bottlers and at the point of sale to envelop both on and off-trade, creating a brand recognition environment linked to online activities. We developed personality-driven materials for all markets and some personalized ones to create the dialogue we desire with our target audience in the sales channel.
\result: As a result, we conceived an on and off campaign, creating metaphors, dialogue, and brand positioning, and above all, recognition
capture of attention
dynamic videos
tradition and unique flavor
emotional connection
vibrancy and personality
impact on body and mind
experience
iconic authenticity of Estrella Galicia
creating value
partnerships and opening new markets
highlight and store wrapping
connecting with the target
/the
creative
\examples for arte developed by step:
\examples movements and videos developed:
\materials of pdv developed:
/creatives
regional
\sampa_______________
\rj_______________
\minas_______________
\curitiba_______________
\note e nodeste_______________
To showcase a powerful global presence and emphasize our expansion, being appreciated by numerous countries worldwide.
To celebrate the brewing spirit and the century-old recipe of the Estrella Galicia family, providing a unique sensory experience when savoring the carefully selected malt and Hallertau hops.
A beer of excellence that celebrates quality and tradition with every sip, revealing the unmatched authenticity of Estrella Galicia
thanks;)
-----------------------------
bottom of page