top of page
Developing a project for San Marco School that would be comprehensive to attract new students in 2023. This project includes rebranding and enhancements in communication, focusing on key features such as the teaching methodology, aiming to convey a modern and appealing image, and establishing partnerships to strengthen its position as a reference in quality education within the community.
-----------------------------
for this purpose, the campaign will involve investing in rebranding and advertising efforts that highlight the school's qualities and the benefits for its students, targeting the intended audience.
to kick-start this initiative, we have divided it into 4 phases:
\pashe 1: Perform a benchmark, understand what education is, identify our target audience, and determine what parents seek most in an educational institution.
\pashe 2: we identified some communication issues, and to strengthen and improve, it was proposed a rebranding of the brand, developing a brand persona, tone of voice, and other elements.
\pashe 3: to develop all the materials, from logo to website, promotion, communication strategies, team training, and more, and then roll up our sleeves and get to work.
\pashe 4: putting everything into action, moving to practice, conducting ongoing monitoring, using CRM tools, and making necessary adjustments, such as launching a targeted campaign with promotions for the remaining slots
----------------------------
scroll
our work aimed to capture the entire essence of the institution and, in doing so, foster synergy between education and the concept of value. there are several aspects related to education and school that we can leverage in this regard.
the result was the creation of a universe, a more connected language. Drawing inspiration from textures, objects, and figures, while working with the duality of colors to add a personal touch and a unique personality to our creatives. we aimed to connect with consumers through the fluidity and graphic opposition. in this way, we have built a world, the future of education.
Rebranding
before
-----------------------------
after
colors
#0f0f0f
R 15 | G 15 | B 15
C 80% | M 70% | Y 60% | K 90%
#8c00d7
R 140 | G 0 | B 215
C 70% | M 85% | Y 0% | K 0%
#4be146
R 75 | G 225 | B 70
C 65% | M 0% | Y 95% | K 0%
-----------------------------
Icons
-----------------------------
3D
/the
campaign
scroll
\the history:
San Marco School, located in the North Zone of São Paulo, faced the challenge of attracting new students for the year 2023. To overcome this challenge, a comprehensive project was developed, including rebranding and inbound marketing strategies.
the use of social media, sales funnels, and CRM was crucial to optimize costs and investments. Campaigns were divided into two focuses: a Landing Page and WhatsApp Business, allowing us to highlight the school's qualities and unique features, attracting the interest of potential students and their families.
\how we did it:
we used social media, a sales funnel, and CRM to optimize costs and investments.
we divided the campaigns into two main focuses: a LandingPage and WhatsApp Business. With these actions, we were able to highlight the qualities and unique features of Colégio San Marco, attracting the interest of potential students and their families.
attraction > benefits > advantages
Teaching Methods
School Curriculum
Inclusion and Diversity
Technology in Education
Structure
Knowledge/Skills
Exclusivity
Partnerships
Value
Payment Methods
Discounts
Limited Spots
/the
classes
scroll
/the
creatives
\examples of arts developed by stages:
step 01
step 02
step 03
>
>
\examples of motion ads developed:
\LandingPage developed:
This project developed for Colégio San Marco aimed not only to attract new students but also to strengthen the institution's image as a reference in quality education. With a comprehensive approach that involved rebranding, pedagogical innovation, and effective marketing strategies, the school positioned itself attractively in the educational market, gaining the trust and preference of parents and students seeking excellence in education
\part. 01
\part. 02
\part. 03
/our
results
thanks;)
-----------------------------
bottom of page