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with over 20 years of tradition, Mix leads the audience in the qualified young-adult segment, providing advertisers with an audience with real purchasing power
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one of Brazil's largest entertainment content platforms is Mix, always bringing the substantial audience all the emotions and feelings of the leading national and international shows and events, providing joy, unique moments, and intangible experiences for our audience!
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a platform to build a closer and long-lasting relationship with the target audience, impactful actions that engage the audience, integrating the concepts of the event and the attributes of a YOUNG AND DYNAMIC EVENT!
event
attributes
branded content
connectivity through the platform
aderencia
experiências memoráveis, personalidade, criatividade, estilo
media content
exclusive, influencers, innovative, impactful
representation
inclusive, quality, aspirational
profile of the audienc
target
44% Male
56% Female
social class
64% A 36% B
age
78% aged 20-35 years
22% aged + 35 year
\strategy:
we will have 4 phases, divided into 9 actions, as follows:
\launch:
01- launch event
\pre-event:
02- official Sponsor campaign
03- Media promotion (offline and online)
4- Promotional actions (tickets)
\the event:
05- commercial inserts
06- merchandising
07- exclusive activations
\post-event:
08- video case
09- ESG (Environmental, Social, Governance)
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\the arena will be a tool to attract the audience, with a focus on experience and brand engagement.
the idea is for the target audience to have an afternoon in an arena with rest areas, customization of equipment and clothing, equipment rental for surfing, surf lessons, and DJs to liven up the event. brand/product for 2023."
\the production includes:
- sunset area with a DJ all day
- special attraction at all openings in the sunset area from 4 pm to 6 pm
- lounge areas with brand experiences
- beach tennis court
- footvolley court
- table soccer
- massage area
- bar
/project
3D
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result
finish
thanks;)
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thanks;)
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